In 2010, PEPSI approached Team Epiphany to create a series of influencer-centric co-branded products. Emphasizing travel and the soft drink brand’s recently-adopted worldly positive ethos, Team Epiphany partnered with G-Shock, New Era, Gourmet, Dee + Ricky, Sharpie, Republic Bicycles and Zero Halliburton. Press was rampant and jubilant, with media and tastemakers alike endorsing, using and beaming about the range, quality and inventiveness of the products involved – all of which tied into PEPSI’s “Refresh Everything” brand positioning.

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