Pepsi Refresh Project

Pepsi approached Team Epiphany to create a platform that would increase press around their Pepsi Refresh Project, a 2010 initiative to award $20 million in grants for new ideas that could change the world.

In order to help level the playing field for the Pepsi Refresh Project, Team Epiphany leveraged celebrities including Swizz Beatz, Fonzworth Bentley, Ryan Leslie, Asher Roth, John Legend and more for seminars in NYC, Chicago, LA, Miami and Pittsburgh that opened the enigmatic grant-writing process up for everyday students with great ideas. Surprise performances added an unexpected flair and PR angle to each activation.

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