Timberland approached Team Epiphany to rouse authentic excitement around the launch of the 61 Cupsole and Helcor boots.

In a bid to generate social chatter, we executed a national seeding program for the 61 Cupsole reaching celebrities and influencers in NYC, LA, DC, Chicago, Atlanta and Miami. Fans from Luke James to Chef Roble, Levi Maestro, Mel D. Cole, DJ Clark Kent, DJ Wonder and Jon Buscemi all utilized the #ALWAYSORIGINAL hashtag while blogger coverage consisted of, LateBoots, The Life Files, HighSnobiety and more.

In order to propagate organic, enthusiastic content around the Helcor boot, Team Epiphany seeded the shoes to the likes of Marcus Troy, Selectism, The Life Files,, Nitrolicious, Freshness, Mel D. Cole, Eddie Huang and more – all of whom enthusiastically posted across social media platforms about their latest acquisition.

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