‘Crack The Case’ with Heineken

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Heineken is one of the longest-standing sponsors of the iconic James Bond film franchise. Many consumers, however, are completely unaware of the two brands’ affiliation. In order to help remedy this, Team Epiphany was tapped to incept and create an unforgettable Bond-themed experience aligning with the debut of Skyfall and “Crack the Case,” Heineken’s accompanying Facebook game application that offered fans the chance to win their own date with a Bond girl. Team Epiphany chose the New York Transit Museum as a venue, decking out a set of decommissioned transit cars from the early 20th Century in order to pay homage to Heineken’s limited edition bottle in true Bond style.

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