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Seeking to speak directly with the startup and tech community in NYC, the WSJ tasked Team Epiphany to produce a “pop-up” coffeehouse experience that facilitated engaging conversations among general public consumers, emerging entrepreneurs, and renowned business leaders. Collaborating closely with the WSJ Integrated Marketing team, we transformed a local café, THINK Coffee into the ideal setting for three panel discussions, recorded interviews and promotion of WSJ’s online documentary series, Startup of the Year.

 

The day-long activation was accented with mobile charging stations, live stream displays of Twitter and Instagram posts tagged with #WSJTechCafe, and an assortment of custom branded elements. The event reinforced the publication’s expertise in the fields of business and technology, as well as reintroduced the brand to a younger, relevant psychographic seeking tips and tools on how to excel in those very realms.

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