In early 2014, Cadillac tapped Team Epiphany to create a unique influencer program designed to increase awareness around the brand new ELR – a high-end electric offering. Rooted in insights about a metropolitan consumer, we enlisted four highly influential photographers: Liz Eswein, DJ D–Nice, Jonathan Mannion, and 13th Witness to document a week each with the car.
The program culminated with a gallery event in New York City during the New York Auto Show 2014. Guests migrated into the space to view the custom framed photography and learn about the Cadillac ELR. Vashtie and Sirius XM regular DJ Wonder provided the soundtrack for the early evening soiree.