Heineken Friends and Family Loft Event NYC. 9.16.14 By Mel D. Cole-Villageslum.com-160

To build on the momentum generated from 2013′s #HKNFF program, Heineken re-engaged Team Epiphany with effectively repositioning the brand amongst influential multi-cultural beer drinkers in key US markets. Team Epiphany executed an influencer led, multi-market event program spanning the course of the summer and into the end of the year.

In order to claim the summer, the multi-city event series re-imagined the barbecue as an upscale affair – partnering with W Hotel venues in New York City, Atlanta, Chicago, Washington DC, the Le Meridien in Philadelphia, and St. Regis in Houston.

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