The #Heineken100 program made its 2014 launch with a collaborative beautifully crafted Parabellum tote. This collaboration is the first of three for this year’s program. The tote—the brand’s first canvas offering—features a front pocket and handles made from Parabellum’s signature bison leather, black ceramic rivets, and a high-tech Trackr chip—which allows the selected members of the #Heineken100 network to track their lost or stolen bag from anywhere via a mobile app.

Complex sat down with the #Heineken100 Creative Director, Chris Gibbs, to discuss this year’s brand pairings and how the Parabellum partnership came to life.

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