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In early 2014, Incase enlisted Team Epiphany to collaborate on brand strategy, product positioning and PR language. With over 10 years in the phone and accessory protection market, Incase was experiencing an internal re-set designed to revisit its roots as an innovator in both design and marketing. During this time of transition, Team Epiphany was integral to the naming, branding and media rollout of the ICON Sleeve with TENSAERLITE Protection Technology.

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