Team Epiphany collaborated with Spring to strategically position itself as the revolutionary mobile shopping experience that it is—while concurrently driving home a brand proposition of super-premium, friendly access.
Spring is a mobile shopping app wherein consumers can follow brands they love, gain access to exclusive product and purchase anything with only the swipe of a finger. Led by a strong team of entrepreneurs and industry experts, Spring had little trouble developing a U/X to be reckoned with. What it did need, however, was a tone of voice for social media, a visual center across all branded communication, an increase in awareness pre-launch across all endemic consumer groups, and an influencer strategy that would encourage downloads and shopping.
This is where Team Epiphany entered the conversation. In the six months before launch, we wrote over a dozen revisions of Spring’s brand playbook – a document designed to encompass differences between tone and voice on social media and email marketing, examine the best ways to reward high-profile customers and recommend plans of action for selling the app through to top fashion labels
During the flight of our collaboration, Spring’s brand partners expanded by 100% – from almost 200 to over 400. Team Epiphany’s comprehensive insight work and strategic leadership also led to Spring’s now-iconic visual identity – one focused around florals and simple modern aesthetics. When Spring first approached us, it had not yet secured an Instagram handle. At launch it had over 12,000 followers. The app sold over $50,000 worth of merchandise on launch day and went on to accrue over 20,000 followers on Instagram and 600 brands on-platform.