Converse tapped Team Epiphany to produce a memorable media event to celebrate the launch of the Spring/Summer 2014 Converse Tees & Tanks collection. Converting Miss Lily’s Variety & Cafe into a Converse pop-up, apparel from the collection was featured throughout the space, blending into the unique and nostalgic backdrop of a record store. Special DJ sets by Hannah Bronfman and Brendan Fallis entertained guests on-site, and was also streamed live on RadioLily.com.