To help TRUKFIT break through the 2014 holiday retail season, Team Epiphany ideated and conducted a unique Twitter sweepstakes, where one lucky consumer won a one-of-a-kind TRUKFIT necklace, hand-crafted by Lil Wayne’s personal jeweler.

Nearly 4,000 entries were submitted on Twitter and over 75MM press impressions were garnered.

In addition to facilitating the mechanics of the social media promotion, TE produced high-quality video and photo assets to add backstory and depth to the campaign.