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To break through the 2014 holiday retail season, Team Epiphany executed JBL brand ambassador and Yankees legend, Mariano Rivera’s 2014 activations at the Harman Store.

Fans were offered a piece of Mariano’s storied legacy through a gift with purchase program, as well as a chance to meet the legend himself via a sweepstakes during Black Friday weekend. The season rose to a pitch when winners of the sweepstakes attended a private meet & greet with Mariano Rivera and Dan Patrick in-store.

Over 1,200 consumers visited the store on Black Friday weekend and sales tripled from the 2013 holiday weekend.

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