On Saturday, September 12, 2015, Team Epiphany activated a one-of-a-kind gaming experience for the launch of NBA LIVE 16 atJordan Terminal 23 in New York City. Since the game featured Terminal 23 as one of the courts, it was only right to bring the game to life for influential New Yorkers. The NBA LIVE 16 launch highlighted the game through authentic lifestyle touchpoints –Naturel – Custom artwork that appealed to influencers and press alike, and aligns EA Sports with an emerging artist Mache – Renowned sneaker collector and artist adorned two pairs of Jordan sneakers with NBA Live 16 key elements Jadakiss – With an affinity for New York and basketball, a special guest was procured to perform a selection of songs for attendees.
Guests were invited to the event through an animated GIF invite that switched from cover star Russell Westbrook in the Pro-Am jersey to his NBA Oklahoma City Thunder jersey, similar to the options available in the game. They were welcome to join EA Sports in Manhattan for an unforgettable evening with sounds by MICK and a special performance by Jadakiss.