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In an effort to ramp up some off-season buzz around American football and the opulent lifestyle it represents, HBO approached Team Epiphany in search of a strategy and event activation to celebrate its new series Ballers.

Team Epiphany delivered an all-immersive evening set in the heart of NYC’s midtown baller oasis—The Skylar. Everything from the palm tree-adorned invite to the crystal decanters and replica trophies mirrored the iconography of the new release.

As part of the American Black Film Festival, the night welcomed guests with an evening of high-energy music, custom cocktails, and premium small bites. Guests flooded the celebratory PHHHOTO GIF-booth, pushing their captures out to their social channels throughout the evening. A Q&A with athlete Victor Cruz, Ballers star Dulé Hill, and Jayson Rodriguez wrapped the evening and was met with a thunderous applause by guests.

Coverage surpassed expectations—generating more that 5.3 mm social media impressions, and amassing over 36mm press impressions to date.

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