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Hpnotiq is back with a total brand reset. Drawing from the look and feel of the early 2000’s and instilling it with a little dose of colorful Art-Deco-inspired visual cues, Hpnotiq enlisted the popular artist Naturel to redesign the brand’s visual identity. The new campaign, entitled #SINCE2001 will introduce new consumers to the original flavor and signature color that didn’t just define culture, but created its very own.

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