In celebration of the iconic #AirMaxDay 2015, Nike came to Team Epiphany to help craft a unique consumer experience. Team Epiphany developed a strategically guided program—activating the release of the new Air Max Zero while simultaneously paying homage to the beloved Air Max franchise history.
In a Team Epiphany-forged partnership between Nike, NYC-retailer KITH, and esteemed design team Snarkitecture, a five-day scavenger hunt through the five boroughs ensued—culminating with the retail launch of the new shoe. Additionally, the partnerships resulted in four custom Nike x KITH call boxes, each methodically placed in various locations around the city. The first followers to find the call boxes received a special gift, guaranteeing their purchase of an Air Max Zero.
100 lucky followers also received a special gift created by Snarkitecture’s own Daniel Arsham: custom molds of the new shoe design with a redemption ticket guaranteeing entry to KITH on the big release day. These events were solely lead through the @KithSet Twitter channel—generating an active conversation and high engagement.