Moet Nectar Imperial Miami Photoshoot

Moet Nectar Imperial Miami Photoshoot

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Moet turned to Team Epiphany to shoot a series of iconic imagery for POS and retail for the 2015-2016 season. Covering the Moet Nectar Imperial Rosé, Moet Nectar Imperial and Moet Ice Imperial marques, Team Epiphany concepted three separate visual narratives to tell over the course of a two-day photo shoot in Miami. Held at the W Hotel South Beach in a private bungalow and the penthouse of Soho Beach House Miami, we crafted three distinct photo-shoots based off the needs of each sub-brand. For ICE Imperial, we shot lifestyle imagery centered around aquatic consumption, as previous brand assets lacked a human presence. For Nectar Imperial, we told a sumptuous story of contemporary tropical luxury, complete with exotic fruit, decadent hors d’ouevres and wardrobe by Marc Jacobs. For Nectar Imperial Rosé, we brought the tasting notes of the liquid to life by surrounding the bottle with dark chocolates and luscious red berries.

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