Tasked with creating an NYC launch event to celebrate the collaboration between Moët Nectar Impérial Rosé and Marcelo Burlon, Team Epiphany leveraged assets from the limited edition bottles along with Moët branding to transform hotspot Cipriani on Broadway into a total immersive event experience.
Each piece of the event was crafted to wholly encompass Marcelo Burlon’s aesthetic and Moët Chandon’s opulence—making for décor that was picture worthy at every twist and turn. Everything from the neon display featuring the hashtag #MoetxMarcelo to the lighting design, incorporating tiger faces helped bring the collaboration to life.
The evening culminated in a surprise performance from Trey Songz. Celebrities and influencers, such as Michael B. Jordan, A-Trak, Solange Knowles, Dascha Polanco, and Angela Simmons turned out for the party.
With a soundtrack provided by DJ Kittens and Marcelo Burlon himself, guests danced for hours as they sipped rosé and sampled luxury passed hors d’oeuvres.