In the Summer of 2015, Nike had already cracked the code for winter. Therma-Sphere, a revolutionary new technology, was primed to keep fans cozy through workouts in rain, sleet and snow. Team Epiphany was enlisted to preview this collection to press, influencers and select consumers during the end of August’s heat wave. To solve the temperature problem, we engineered a “cold room” complete with projections of alpine scenes and snowstorms in which media were led through a training session wearing Therma-Sphere. An interactive heat-sensitive photo installation allowed guests to project their own Predator-vision silhouettes on a branded wall before and after the workout. Press garnered included Bloomberg, Complex, Highsnobiety and more.