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Tanqueray is a liquid that has long been popular in the US, but has lost the interest of the millennial market and faced challenges in relevancy in the face of competitors like Hendrick’s and Bombay Sapphire. Briefed with this challenge, Team Epiphany developed a comprehensive experiential program that tripled as a content house for social media and a vehicle for influencer and celebrity endorsement: the Tanqueray Trunk Show.

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