The Burger King x Floyd Mayweather x Coltrane Curtis

The Burger King x Floyd Mayweather x Coltrane Curtis

LAS VEGAS, NV - MAY 02:  The Burger King walks backstage at "Mayweather VS Pacquiao" at MGM Grand Garden Arena on May 2, 2015 in Las Vegas, Nevada.  (Photo by Jason Merritt/WireImage)

In what was called one of the smartest, most effective marketing stunts in the history of sporting events, Burger King’s eponymous mascot made a very special guest appearance at the Fight of the Century between Floyd Mayweather and Manny Pacquiao.
Team Epiphany’s founding partner Coltrane Curtis joined the King’s entourage—happily taking part in executing this stunt and helping the King seize his moment, winning the adoration of the fight’s billions of onlookers around the world.
All great executions start with great brand leadership—and Burger King has that with CMO Eric Hirschorn.

Leave a Reply