To build buzz around LEGO brand’s adult products and highlight the brand’s creative and meditative attributes, Team Epiphany created the LEGO Center for Creative Flow—a traveling activation program and platform crafted to spark creativity and thematically tied to product launches, such as the LEGO Botanical collection. 

Following our pilot program in Los Angeles, Team Epiphany brought LEGO Center for Creative Flow to Miami Art Basel in 2023—taking over W South Beach for the entire weekend and bringing the brand to life through influencer-led lounge programming, custom builds, coveted photo moments, and projection mapping that featured live and LEGO brick botanicals. The atmosphere was made complete with soundscapes provided by our DJ hosts Swizz Beatz and D-Nice.