CLIENT

Project

THE BOYS VOUGHT-A-Burger pop up

In collaboration with Sony, we created an immersive fan experience in Los Angeles, inspired by The Boys. This innovative pop-up allowed fans to step directly into the universe of their favorite show, bringing the fictional world to life in an unforgettable way.

Over the course of four days, the event quickly sold out, drawing significant media attention and establishing itself as a must-visit hotspot on social media. Enthusiastic fans eagerly lined up for the chance to indulge in a unique opportunity. We kicked off the event with an exclusive VIP night, offering cast members and special guests a sneak peek into The Boys universe.

The excitement surrounding the event showcased the passion of the Boys fanbase. By creating a space that celebrated the series, we fostered a deeper connection between the fans and the world of The Boys, making it a truly memorable occasion.

ROLE

brand strategy
creative direction
art direction
experiential
ProdUCTION
ACCOUNT MANAGEMENT
Previous Project
DELTA CES AT THE SPHERE