On the heels of NYFW, international lifestyle and sports heritage brand New Era hosted a VIP, invite-only event celebrating the launch of its Brand New Era™ apparel collection on Thursday, September 12 featuring an exhilarating performance from rapper, Westside Gunn and DJ Statik Selektah. The event kicked off a weekend-long pop up exhibit celebrating the Brand New Era™ signature launch collection.
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The exhibit featured a photo gallery from legendary Hip-Hop photographer Sue Kwon, customizable items from the Griggs Brothas, In depth conversations with Sue Kwon & visual artist, Milo Matthieu, complementary Matcha via Rocky’s Matcha, as well as the Brand New Era™ collection being available for purchase all weekend.

At ComplexCon 2024 in Las Vegas, the events 10th iteration since it began in 2016, Brand New Era™ made a notable impact with an activation that featured a series of exciting collaborations, exclusive product drops and interactive experiences. The activation spotlighted partnerships with Westside Gunn, Rit Dye, and Spike Lee, drawing significant attention from the nearly 60k attendees made up of streetwear fans and the broader cultural community.